Industry

Retail & Consumer Goods

The Retail & Consumer Goods industry is constantly evolving, driven by the integration of digital technologies and increasingly demanding consumers. Companies are adopting omni-channel solutions to deliver seamless, personalized shopping experiences, both online and in-store. Sustainability is a growing priority, with a strong focus on green products and on transparency in the supply chain. Digital innovation, from e-commerce to automation, is transforming the industry, creating value and improving efficiency.
Retail-Consumer-goods-min
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Context and numbers

Omnichannel

About 73% of consumers expect integrated shopping experiences between online and offline channels, with an increase in the use of click-and-collect solutions and in-app purchases.

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Context and numbers

Augmented Reality

It is expected that by 2024, 35% of retailers will use augmented reality (AR) to improve the shopping experience, with apps that allow consumers to virtually “try on” products such as clothing or furniture.

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Sustainability

Sustainability

60% of global consumers say that they prefer brands that adopt sustainable practices. The market for sustainable products is expected to grow at a rate of 10% per annum until 2025.

Our goals

In the context of a market increasingly oriented towards sustainability and innovation, companies in the Retail & Consumer Goods sector are looking for strategic partners to develop digital solutions that optimize operational efficiency, reduce environmental impact and improve the consumer experience.

Logistics

Improving the efficiency of logistics and supply chain management through automation and predictive analytics. Creating digital systems that monitor inventory levels in real time, optimize inventory management, and predict fluctuations.

AR experiences

Integrating augmented reality (AR) technologies into physical points of sale to enhance the shopping experience and attract customers. Developing AR solutions that allow consumers to view products, receive additional information, and virtually test items.

Big Data

Design and development of tools that analyze big data to improve business decisions and predict market trends. Creating analytics dashboards that use sales data, consumer preferences, and market trends to implement business strategies that are more informed.

Data security

Implementing digital solutions that protect customer's sensitive data and ensure compliance with data protection regulations. Developing advanced security systems, such as multi-factor authentication, to protect customers' personal information.