Phygital Solutions
Stretchies Mutant App - DeAgostini
Stretchies Mutant App was the first case of data collection apps in the publishing market for the kiosk.
Phygital Ecosystem
A strategy to drive sales
The app was the result of a gamification strategy, whose development has achieved the goal of increasing the purchase frequency by increasing sales volumes, adding a digital ecosystem, our app, to in play starting from a collection of scannable physical products.
Digital Touchpoint
An innovative digital integration
Moreover, the addition of a digital touchpoint in the customer journey for a canonically physical product has allowed the brand partner to know and profile consumers of which, by nature of the sales channel, it would not have had additional information.
