E-commerce
Integrating features such as AI-powered personalized recommendations, real-time delivery tracking, and flexible payment options to improve the customer experience.
Industry
Food & Beverage
The Food & Beverage industry is ever-changing, driven by innovation, quality and attention to sustainability. Consumers are increasingly attentive to their health, to the origin of ingredients and to their environmental impact, choosing organic foods and low-impact products. Technology plays a key role, thanks to the e-commerce and the introduction of new solutions, such as alternative proteins and ecological packaging. In a balance between tradition and modernity, the sector responds to the new needs of conscious consumption.
Context and numbers
Growth of the Food e-Commerce Sector
The food e-commerce market grew by 20% in 2024, representing about 15% of total sales in the sector.
Context and numbers
Health and Well-being
About 60% of consumers said they actively seek food products that promote physical and mental well-being, benefitting the growth of categories such as functional foods, supplements and healthy drinks.
Sustainability
Sustainable Food
35% of global consumers say they prefer brands that use sustainable practices and organic ingredients, leading the organic food market to grow by about 10% annually.
