Communication
Complement the communicative drive of traditional media
Industry
Esports
Esports represent a new frontier of interaction between brands and gamers, offering mutual benefits and opening up countless opportunities of collaboration. This fast-growing industry allows brands to reach a passionate, young audience through sponsorships, targeted advertising, and strategic partnerships.
Context and numbers
46% of Italians aged 15-69 are video gamers
In Italy, there are 19 million active video gamers, with the industry's turnover growing in double digits since 2018. It is expected to grow even more by 2025.
Context and numbers
A quarter of Italian video gamers is a millennial
In addition, 42% of Italian gamers are women, with an average age of 30.6 years.
Sustainability
Gamers 4 The Planet
We are partners of Gamers 4 The Planet, an international alliance that aims to give prominence to environmental issues in the gaming world, with goals towards the carbon neutrality.
