FC24 Dove Men+care Tournament
Pantheon Cup
The challenge
2VS2 Cup
The 8 best Italian Pro Players will be joined by the 8 most successful Creators for a Pair Format, in a double elimination scoreboard. Each pair will be assigned a Top 8 nation from the UEFA Rankings. Deliverables: • Approximately 20 million cross-channel impressions • More than 100 unique pieces of content • Extra amplification with a dedicated roster of creators
Use of social media
SoMe campaign in support
The competition, recounted live on Matteo Robert's Twitch channel as well as on the channels of the participating creators, lasted 6 days of gaming and it was amplified on social medias for a month.
Media: Twitch adv to cover the EA FC category and Just chatting during both the Pantheon Cup and the Europeans. Social: TikTok, IG reels and YouTube shorts for product placement and product awareness.
