Implementation of engaging activities for gamification and loyalty tools.
KNOWING YOUR CLIENT IS THE NEW KNOWING YOURSELF
From data as an asset to a tool that generates value.
KINTANA - FROM DATA TO MONETIZATION
Rule the data to increase the revenue.
Personal data allow to identify users as physical people. They tell us who the users are, what they do, where they live, where and how to track them. This is only the entry level.
The data we are working on go beyond the measurement of the engagement of the consumer towards the brand, but they are the first step of the consumers’ direct role into the creation of the value of the brand itself.
Behavioral data not only allow us to identify the common behavioral models among similar consumers, but also to imagine and create customized, unique, exclusive experiences that build loyalty to the brand.
Stepping into the consumers’ shoes, knowing precisely what they think about the brand and its products. This goes beyond the common means such as interviews, focus groups and online surveys. Kintana technology measures their direct involvement, allowing the consumers to play, interact, offering them experiences. This is the way.