TATA APP
The data is cast! The mass market of gadgets and iconic products as we know it will be forever changed but the innovative TATA App. Its driving force allows to activate and deactivate each individual digital immersive experience, to operate with the youngest ones as well, and to track more efficiently personal, engagement, behavioral and attitudinal data. The challenge is on, there’s no coming back.
Back
TATA APP
THE APP FOR YOUR PRODUCTS
The product becomes the switch capable of turning on an ecosystem of vertical services adhering to the individual needs of the brands!
TATA APP - THE DATA IS CAST
IN-APP MODULES
By activating the Tata App modules, each brand can choose the best way to get closer to their consumers.
Scanner Module. The touchpoint to open a world.
Making your product smart has never been this easy! Thanks to Tata App activation module, a barcode, a QR code or a RFID reader is more than enough to make your product smart right away. Games, multimedia contents, editorials and columns, stories, podcasts… Combining physical products with corresponding contents improves the interaction with your consumers creating a direct connection with them.
Minigame Module. Game useful to grow up.
Entertainment and gamification strengthen the feeling of belonging to a brand! Everything you need is just Tata App and its dedicated gaming module. Tata is also a dispenser of minigames that will capture your consumer’s attention by allowing them to play with their favorite products. The minigame module can be activated right away and…the deed is done!
Web Episode Module. Your brand always protagonist.
In the era of streaming platforms an advanced tool could be the key point to acquire and attract a loyal customer base. The Web Episode Module creates miniseries for your products. The software of Tata App can create a storytelling to be enjoyed at any time. In the era of content platforms, an advanced tool can make the difference when it comes to creating and keeping a loyal customer base that is always active.
E-book Module. Recommended reading.
We have customers who can’t give up the pleasure of reading. Our book lovers. Tata App has a module that can create an interactive e-book starting from your product: an easy and efficient way to create a narration around your brand. The e-book module, suitable for kids as well, helps in the process of getting closer to a company’s values in a safe and secure way.
Audio Content Module. Millennials, and more, have ears on you.
In 2022, more than 15 million of Italians have listened to at least one podcast. 67% of them are Millenials, born between 1981 and 1996.For those who want to relax and listen to ever-changing and funny stories, Tata App has a module that creates podcasts about the products: something exciting to have fun and learn the values of your brand. Tata App promotes such an important activity to offer contents that are educational, informative and captivating at the same time.
Tata AI
YOUR CLIENTS’ STORIES CREATED BY AN ALGORYTHM
Often, a moving story starts from something simple, because a world can be built on a small detail. This is the talent of great authors, directors… and of TATA AI. It just needs an input (picture/word/etc), and its algorithm will come up with something unique and original that will belong only to your customers.
DO YOU WANT TO KNOW MORE? CONTACT US AND WE’LL HELP YOU
We are always ready to help you and explain in detail our technology, our services and our working method. Let’s get in touch!
