Entertainment
Urban Show
Urban Show is the musical format that has won over music and video game fans in the context of the Milan Games Week, the main fair dedicated to Gaming and Comics in northern Italy since 2022.
A unique event that mixes music, gaming and branding
Urban Show: 3 days of visibility opportunities for brands at Rho Fiera Milano
In the main stage of the fair, Urban Show combines in 3 days the performances of 12+ of the main artists of the Rap and Urban scene, entertaining the public at Rho Fiera Milano through the combination of music and gaming. The event itself is ideal for the inclusion of brands, both in the graphic background, and in dedicated moments before and after individual exhibitions, as well as in additional side events during the fair at the DNSTY stand, located in front of the main stage.
2025 goals
Enhance exposure for partners and create a festival for the audience
The goal for Urban Show 2025 is to raise the level of exposure guaranteed to partners and improve corporate coverage to create a coherent and complete experience for both the public and partners, like a real festival.
