MERCHANDISING

Capsule Collection

Capsule collections represent an extraordinary opportunity for brands, talent and special events. Perfect for promotional campaigns, exclusive collaborations or celebrations of unique moments, these collections strengthen the emotional bond with the public, turning each piece into a symbol of uniqueness and value.
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CapsuleCollection-4-min

The meaning of exclusivity

Each piece becomes a heritage of beauty

Capsule collections are not bought, they are lived. Whether they're meant to celebrate an event, promote a brand, or represent a talent.
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Limited and high quality production

The production of a capsule collection focuses on limited quantities, enhancing the exclusive character of the pieces. Fine materials and advanced processing techniques ensure excellent quality standards. Each object is made with craftsmanship precision, designed to become a treasure coveted by collectors and enthusiasts.

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Digital strategies

Through targeted content and collaborations with influencers, brands create expectation and desire, highlighting the exclusive character of the collection. On social networks, teasers and captivating storytelling involve the community, while the landing page, with a coherent design and effective call-to-action. In this way, pre-order mechanics, limited discounts and re-targeting reinforce urgency and the perception of uniqueness, maximising conversions.

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Promotion strategy

The launch of a capsule collection is an event itself. The presentation strategy includes premium packaging, captivating storytelling and targeted promotions through selected channels. Collaborations with brands, talent or special events add value, making each piece an exclusive symbol of style and identity.