Advergames are not just games, but real interactive marketing tools able to turn entertainment into an opportunity. Gaming allows you to integrate your product or service in a natural way, becoming an integral part of the experience without being invasive. This approach strengthens the bond with consumers, offering them moments of pure fun associated with your brand. Moreover, the viral nature of games makes them an effective means to amplify visibility and reach new users, while the data collected during interactions provides valuable insights to optimize marketing strategies.